sPictle Travel App

sPictle is an innovative travel application developed in Unity, complemented by a dedicated landing page built with WordPress. Designed for passionate travelers, sPictle enables users to explore, capture, share, and earn badges while embarking on unforgettable adventures across more than 100 cities worldwide. The app serves as the perfect companion to discover hidden gems, complete exciting missions, and create personalized itineraries, enhancing every travel experience.

Client:

sPictle

Handover:

June 2024

Services:

Application Development, Web Design, SEO Optimization

The challenge

sPictle aimed to create a unique travel application that not only facilitated the exploration of new cities but also encouraged users to engage deeply with their destinations through missions and rewards. Additionally, there was a need for an effective landing page to promote app downloads and capture the interest of potential users in a highly competitive market. The challenge was to integrate seamless functionality with an engaging user experience while ensuring the app stood out in the crowded travel app landscape.

The solution

At Echo Wave Design, we tackled the challenge by developing the sPictle app in Unity, ensuring a smooth and visually appealing user experience. Key features implemented include:

  • Explore Over 100 Cities: Users can discover hidden wonders in every corner, from the narrow alleys of Paris to the vibrant markets of Bangkok, with new destinations added regularly.
  • Capture Places: The app allows users to photograph over 4,000 iconic locations, telling their own stories through images that invite them to become narrators of their adventures.
  • Complete Missions: Exciting missions in each city or user-created challenges encourage active participation and deeper engagement with each destination.
  • Earn Badges: sPictle rewards users with exclusive badges for visiting places and completing missions, creating a collection of memorable stamps from over 100 cities.
  • Create Itineraries: Users can design personalized routes and explore each city at their own pace, customizing their journeys with local activities and expert recommendations.
  • Access Daily Summaries: Personalized summaries at the end of each day highlight achievements, new discoveries, and special moments, keeping memories alive.
  • Keep a Record of Trips: sPictle enables users to maintain a complete record of their adventures, capturing and saving every experience, visited place, and special moment.
  • Share Adventures: Users can share their experiences, photos, and missions with an international community of travel enthusiasts, inspiring others and discovering new travel perspectives.

Parallely, we crafted a WordPress-based landing page that effectively showcased the app’s benefits, facilitated downloads from Google Play and the App Store, and promoted social media engagement. Additionally, strategic SEO optimization ensured enhanced visibility on search engines, attracting a broader audience and driving more organic traffic to the landing page.

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